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Content Introduction 町の薬局にすぎなかった「東京新橋資生堂」を、国際的な化粧品メーカー「東京銀座資生堂」に育てあげた福原信三。銀座の街とともに成長を遂げた企業の、震災も恐慌もはねのけたブランド戦略に迫る。

Registration Number	Library	Book Place	Call Number	Category	Restriction	Status
181112957	Tamaho	閉架書庫(一般)	576 ﾄ	General Books

Reservation Count 0

Title	銀座と資生堂
Title (Reading)	ｷﾞﾝｻﾞ/ﾄ/ｼｾｲﾄﾞｳ
Subtitle	日本を「モダーン」にした会社
Subtitle (Reading)	ニホン／オ／モダーン／ニ／シタ／カイシャ
Author	戸矢／理衣奈∥著
Author (Reading)	ﾄﾔ,ﾘｲﾅ
Publisher	新潮社
Publisher (Reading)	ｼﾝﾁｮｳｼｬ
Base Price	￥１３００
ISBN	4-10-603697-2
Number of Pages, etc.	２６７ｐ
Dimensions	２０ｃｍ
NDC	576.7
Content Description	町の薬局にすぎなかった「東京新橋資生堂」を、国際的な化粧品メーカー「東京銀座資生堂」に育てあげた福原信三。銀座の街とともに成長を遂げた企業の、震災も恐慌もはねのけたブランド戦略に迫る。

Important Points

Please note that due to copyright restrictions, some materials may not be available for loan.
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