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Content Introduction 明治から大正にかけて、年末・年始に商店主が配った極彩色の印刷物、正月用引札。その広告・情報伝達・祝賀という３つの機能の相互関係に着目し、図像の変遷と歴史的・社会的文脈との連関性を、６００点近い引札をもとに考察。

Registration Number	Library	Book Place	Call Number	Category	Restriction	Status
181133878	Tamaho	閉架書庫(一般)	674 ｸ	General Books

Reservation Count 0

Title	明治・大正の広告メディア
Title (Reading)	ﾒｲｼﾞ/ﾀｲｼｮｳ/ﾉ/ｺｳｺｸ/ﾒﾃﾞｨｱ
Subtitle	〈正月用引札〉が語るもの
Subtitle (Reading)	ｼｮｳｶﾞﾂﾖｳ/ﾋｷﾌﾀﾞ/ｶﾞ/ｶﾀﾙ/ﾓﾉ
Author	熊倉／一紗∥著
Author (Reading)	ｸﾏｸﾗ,ｶｽﾞｻ
Publisher	吉川弘文館
Publisher (Reading)	ﾖｼｶﾜ/ｺｳﾌﾞﾝｶﾝ
Base Price	\2400
ISBN	978-4-642-08272-3
Number of Pages, etc.	6,327,8p 図版48p
Dimensions	21cm
NDC	674.7
Content Description	明治から大正にかけて、年末・年始に商店主が配った極彩色の印刷物、正月用引札。その広告・情報伝達・祝賀という３つの機能の相互関係に着目し、図像の変遷と歴史的・社会的文脈との連関性を、６００点近い引札をもとに考察。

Important Points

Please note that due to copyright restrictions, some materials may not be available for loan.
Please also be aware that the latest issue of magazines cannot be borrowed until the next issue is received.
To make reservations via the homepage, you need to complete user registration at the library and register your password and email address.
You can reserve up to five items per person using the online reservation service.
However, for assigned reading books, the limit is two items. Audiovisual materials (videos, CDs, DVDs) cannot be reserved.

中央市立図書館