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明治・大正の広告メディア 〈正月用引札〉が語るもの
Author
熊倉/一紗∥著
Publisher
吉川弘文館
Publication Year
2015.3
Content Introduction
明治から大正にかけて、年末・年始に商店主が配った極彩色の印刷物、正月用引札。その広告・情報伝達・祝賀という3つの機能の相互関係に着目し、図像の変遷と歴史的・社会的文脈との連関性を、600点近い引札をもとに考察。
Basic Information
Collection Information
Collection Information
Registration Number
Library
Book Place
Call Number
Category
Restriction
Status
181133878
Tamaho
閉架書庫(一般)
674 ク
General Books
Reservation Count
0
Basic Information
Title
明治・大正の広告メディア
Title (Reading)
メイジ/タイショウ/ノ/コウコク/メディア
Subtitle
〈正月用引札〉が語るもの
Subtitle (Reading)
ショウガツヨウ/ヒキフダ/ガ/カタル/モノ
Author
熊倉/一紗∥著
Author (Reading)
クマクラ,カズサ
Publisher
吉川弘文館
Publisher (Reading)
ヨシカワ/コウブンカン
Base Price
\2400
ISBN
978-4-642-08272-3
Number of Pages, etc.
6,327,8p 図版48p
Dimensions
21cm
NDC
674.7
Content Description
明治から大正にかけて、年末・年始に商店主が配った極彩色の印刷物、正月用引札。その広告・情報伝達・祝賀という3つの機能の相互関係に着目し、図像の変遷と歴史的・社会的文脈との連関性を、600点近い引札をもとに考察。
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