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Content Introduction 研究と応用が進み、いまや「使う」段階にきている行動経済学。その考え方をわかりやすく解説し、行動経済学を使ったナッジの作り方と、仕事、健康、公共政策における具体的な応用例を紹介する。

Registration Number	Library	Book Place	Call Number	Category	Restriction	Status
181156716	Tamaho	一般新書②	331 ｵ	General Books

Reservation Count 0

Title	行動経済学の使い方
Title (Reading)	ｺｳﾄﾞｳ/ｹｲｻﾞｲｶﾞｸ/ﾉ/ﾂｶｲｶﾀ
Author	大竹／文雄∥著
Author (Reading)	ｵｵﾀｹ,ﾌﾐｵ
Publisher	岩波書店
Publisher (Reading)	ｲﾜﾅﾐ/ｼｮﾃﾝ
Base Price	\820
ISBN	978-4-00-431795-1
Number of Pages, etc.	10,201,23p
Dimensions	18cm
NDC	331
Content Description	研究と応用が進み、いまや「使う」段階にきている行動経済学。その考え方をわかりやすく解説し、行動経済学を使ったナッジの作り方と、仕事、健康、公共政策における具体的な応用例を紹介する。

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