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Content Introduction 世界一の玩具メーカー「レゴ」の波乱に満ちた経営の軌跡を追いながら、競争力の原点であるレゴの普遍的な価値を発見していくプロセスを具体的に描く。レゴ工場の内部の様子も写真とともに紹介。

Registration Number	Library	Book Place	Call Number	Category	Restriction	Status
181164554	Tamaho	一般⑫	589 ｴ	General Books

Reservation Count 0

Title	レゴ
Title (Reading)	ﾚｺﾞ
Subtitle	競争にも模倣にも負けない世界一ブランドの育て方
Subtitle (Reading)	ｷｮｳｿｳ/ﾆﾓ/ﾓﾎｳ/ﾆﾓ/ﾏｹﾅｲ/ｾｶｲｲﾁ/ﾌﾞﾗﾝﾄﾞ/ﾉ/ｿﾀﾞﾃｶﾀ
Author	蛯谷／敏∥著
Author (Reading)	ｴﾋﾞﾀﾆ,ｻﾄｼ
Publisher	ダイヤモンド社
Publisher (Reading)	ﾀﾞｲﾔﾓﾝﾄﾞｼｬ
Base Price	\1800
ISBN	978-4-478-11457-5
Number of Pages, etc.	358p 図版16p
Dimensions	19cm
NDC	589.77
Content Description	世界一の玩具メーカー「レゴ」の波乱に満ちた経営の軌跡を追いながら、競争力の原点であるレゴの普遍的な価値を発見していくプロセスを具体的に描く。レゴ工場の内部の様子も写真とともに紹介。

Important Points

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