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Content Introduction のれん、看板、引札から現代・大量消費社会のコマーシャルにいたるまで、いつの時代にも人々の暮らしと密接に関ってきた広告。近代広告の礎となった事情等、興味深いエピソードでつづる日本広告文化史。

Registration Number	Library	Book Place	Call Number	Category	Restriction	Status
181074431	Tamaho	一般新書③	674 ﾔ	General Books

Reservation Count 0

Title	広告
Title (Reading)	ｺｳｺｸ
Author	八巻／俊雄∥著
Author (Reading)	ﾔﾏｷ,ﾄｼｵ
Publisher	法政大学出版局
Publisher (Reading)	ﾎｳｾｲ/ﾀﾞｲｶﾞｸ/ｼｭｯﾊﾟﾝｷｮｸ
Base Price	￥２７００
ISBN	4-588-21301-6
Number of Pages, etc.	１１，２６３ｐ
Dimensions	２０ｃｍ
NDC	674.21
Content Description	のれん、看板、引札から現代・大量消費社会のコマーシャルにいたるまで、いつの時代にも人々の暮らしと密接に関ってきた広告。近代広告の礎となった事情等、興味深いエピソードでつづる日本広告文化史。

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