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プレゼントの経済学 なぜ、あげた額よりもらう額は少なく感じるのか?
Author
ジョエル・ウォルドフォーゲル∥著
矢羽野/薫∥訳
Publisher
プレジデント社
Publication Year
2009.11
Content Introduction
贈らなければいけないという義務感だけで、相手の欲しくないものを買い、ムダを生み続ける意味があるのか。贈り物をもらった人がどのくらい満足したかを金額に置き換え、贈り物のムダを数字で解き明かす。
Basic Information
Collection Information
Collection Information
Registration Number
Library
Book Place
Call Number
Category
Restriction
Status
91104682
Tatomi
閉架書庫
385 ウ
General Books
Reservation Count
0
Basic Information
Title
プレゼントの経済学
Title (Reading)
プレゼント/ノ/ケイザイガク
Subtitle
なぜ、あげた額よりもらう額は少なく感じるのか?
Subtitle (Reading)
ナゼ/アゲタ/ガク/ヨリ/モラウ/ガク/ワ/スクナク/カンジル/ノカ
Author
ジョエル・ウォルドフォーゲル∥著
Author (Reading)
ウォルドフォーゲル,ジョエル
Author
矢羽野/薫∥訳
Author (Reading)
ヤハノ,カオル
Publisher
プレジデント社
Publisher (Reading)
プレジデントシャ
Base Price
¥1429
ISBN
4-8334-1921-5
Number of Pages, etc.
168,14p
Dimensions
20cm
NDC
385.97
Content Description
贈らなければいけないという義務感だけで、相手の欲しくないものを買い、ムダを生み続ける意味があるのか。贈り物をもらった人がどのくらい満足したかを金額に置き換え、贈り物のムダを数字で解き明かす。
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