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価格戦争は暴走する
Author
エレン・ラペル・シェル∥著
楡井/浩一∥訳
Publisher
筑摩書房
Publication Year
2010.12
Content Introduction
100円ショップ、格安ブランド、量販店、ファストフード。なぜそれほどの値下げが可能なのか。安売りチェーン発祥のアメリカで、価格戦略がいかなる進化を遂げてきたかをたどり、「価格の真実」とその驚くべき罠を暴き出す。
Basic Information
Collection Information
Collection Information
Registration Number
Library
Book Place
Call Number
Category
Restriction
Status
181106176
Tamaho
閉架書庫(一般)
337 シ
General Books
Reservation Count
0
Basic Information
Title
価格戦争は暴走する
Title (Reading)
カカク/センソウ/ワ/ボウソウ/スル
Author
エレン・ラペル・シェル∥著
Author (Reading)
シェル,エレン・ラペル
Author
楡井/浩一∥訳
Author (Reading)
ニレイ,コウイチ
Publisher
筑摩書房
Publisher (Reading)
チクマ/ショボウ
Base Price
¥1900
ISBN
4-480-86407-9
Number of Pages, etc.
349p
Dimensions
19cm
NDC
337.8
Content Description
100円ショップ、格安ブランド、量販店、ファストフード。なぜそれほどの値下げが可能なのか。安売りチェーン発祥のアメリカで、価格戦略がいかなる進化を遂げてきたかをたどり、「価格の真実」とその驚くべき罠を暴き出す。
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