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顧客「不満足」度のつかみ方・活かし方 顧客の本音を引き出し、「業績＝顧客の支持率」を達成する ＰＨＰビジネス新書 ０８７

  • Content Introduction 顧客満足論の第一人者が開発した「顧客不満足度調査」によって、顧客の不満や潜在意識下の要望を捉え、分析し、新商品・サービス開発に活かすための手法を説く。本音を引き出すアンケート手法など、独自のノウハウが満載。
待機中

Collection Information

Registration Number Library Book Place Call Number Category Restriction Status
91101329 Tatomi 工業・建築 675 ﾀ General Books 　
Reservation Count 0

Basic Information

Title 顧客「不満足」度のつかみ方・活かし方
Title (Reading) ｺｶｸ/ﾌﾏﾝｿﾞｸﾄﾞ/ﾉ/ﾂｶﾐｶﾀ/ｲｶｼｶﾀ
Subtitle 顧客の本音を引き出し、「業績＝顧客の支持率」を達成する
Subtitle (Reading) コカク／ノ／ホンネ／オ／ヒキダシ／ギョウセキ／イコール／コカク／ノ／シジリツ／オ／タッセイ／スル
Author 武田／哲男∥著
Author (Reading) ﾀｹﾀﾞ,ﾃﾂｵ
Publisher ＰＨＰ研究所
Publisher (Reading) ﾋﾟｰｴｲﾁﾋﾟｰ/ｹﾝｷｭｳｼﾞｮ
Base Price ￥８００
ISBN 4-569-70756-3
Number of Pages, etc. １９７ｐ
Dimensions １８ｃｍ
NDC 675.2
Content Description 顧客満足論の第一人者が開発した「顧客不満足度調査」によって、顧客の不満や潜在意識下の要望を捉え、分析し、新商品・サービス開発に活かすための手法を説く。本音を引き出すアンケート手法など、独自のノウハウが満載。
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